The "You Can Be a Hero" Moment, Now in Figure Form
The headliner of "Ichiban Kuji My Hero Academia: The Story of Becoming the Greatest Hero" (Saiko no Hero ni Naru made no Monogatari) is the A prize, a two-figure MASTERLISE PLUS set of Izuku Midoriya and All Might. According to a report from Japanese anime news site Anime Anime, the set recreates a famous scene from the anime's first season. Bandai Spirits' own preview material identifies it as the "You can be a hero" moment, the exchange that sets Deku's whole story in motion.
The rest of the figure lineup covers U.A. High School's core adults and one very loud student. The B prize is a MASTERLISE figure of Katsuki Bakugo in his U.A. school uniform, the C prize is Class 1-A's perpetually exhausted homeroom teacher Shota Aizawa, and the D prize is Principal Nezu, the tea-sipping animal who runs the school. Nezu has never had a figure before, which makes this one a milestone for fans of the supporting cast.
Ichiban Kuji is Bandai Spirits' "no-lose" character lottery format, sold at Japanese retail, in which every ticket wins one of the prizes on the sheet.
Childhood Deku, His All Might Doll, and a Full Class 1-A
The lower prize tiers dig into the series' origin imagery. The E prize, "Izuku: Origin MASTERLISE," depicts Deku as a hero-worshipping little kid. The F prize is a companion piece: a figure of the All Might soft vinyl doll that young Izuku treasured in the show, reproduced as its own collectible.
The G prize is a set of Class 1-A group acrylic stands in 24 random designs, carrying the subtitle "This is our Hero Academia." Collect them all and you have rebuilt the 1-A classroom on your shelf. The H prize, the "U.A. Item Collection," offers seven selectable items including a student-handbook-style case and pin badges, while the I prize is a stationery collection of eight items with memo pads, postcards, and student-ID-style plates of the 1-A members.
The Last One prize, awarded to whoever draws the final ticket in a lot, is "Izuku Midoriya -10th ANNIVERSARY- MASTERLISE," a commemorative figure built around the anime's 10th anniversary logo.
Ten Years of the Anime, Start to Finish
The timing is the point. Kohei Horikoshi's manga ran in Shueisha's Weekly Shonen Jump for roughly a decade before ending in August 2024, telling the story of a Quirkless boy working to become a hero at U.A. in a world where superpowers are the norm. The TV anime premiered in April 2016, and its eighth and final season, My Hero Academia FINAL SEASON, aired its finale on December 13, 2025, closing the series at 170 episodes.
That makes 2026 the anime's 10th anniversary year, marked by the ongoing "My Hero Academia The Animation 10th Anniversary" project and a steady run of commemorative events. This lottery, with its focus on the story's earliest beats, slots into that celebration.
Looking Ahead
The lottery rolls out at FamilyMart convenience stores, bookstores, hobby shops, and official Ichiban Kuji shops across Japan starting September 12, 2026, with online sales through Ichiban Kuji ONLINE beginning September 14 at 5:00 p.m. JST. Each draw costs 790 yen (tax included), and a Double Chance campaign, which gives buyers a second shot at a prize, runs from launch through the end of December 2026.
The source doesn't mention any overseas release, so international collectors will likely need a proxy service or a well-placed friend in Japan. Full prize details are on Bandai Spirits' official Ichiban Kuji page.