A Seiko Chronograph Dressed as a Bullet Train
The ONE PIECE Shinkansen Watch Setouchi Blue Model is a Seiko-made quartz chronograph, and nearly every part of it references the train it's named after, according to Japanese anime news site Anime Anime. The dial runs a blue gradient pulled from the Setouchi Blue's ocean-colored exterior. The small-seconds subdial carries the Straw Hat crew's Jolly Roger, and the index at 1 o'clock is shaped like Luffy's straw hat.
The hour and minute hands, along with a motif modeled on the train's headlights, are coated in LumiBrite luminous paint, so the train imagery glows in the dark. The stopwatch second hand is a special design combining Luffy and an anchor. And at the 10 o'clock index, which sits at the 50-minute position, a single gold marker celebrates the Sanyo Shinkansen line's 50th anniversary, the milestone that put ONE PIECE on a bullet train in the first place.
The case, caseback, and band are stainless steel under a curved Hardlex crystal. The watch measures about 47 x 39.8 mm and 12.8 mm thick, is made in Japan, runs a quartz movement rated within plus or minus 15 seconds a month, and carries 10-bar water resistance. In other words, it's built for daily wear, not just the display shelf.
The Train Behind the Watch
The Setouchi Blue is the first of three ONE PIECE Shinkansen trainsets created under the "ONE PIECE × Sanyo Shinkansen" project, which JR West launched in spring 2025 to mark 50 years since the Sanyo Shinkansen line fully opened. The trainset entered service on April 12, 2025 with a "journey to Setouchi" theme: sea-blue cars decorated with the Straw Hat crew inside and out.
The franchise hardly needs an introduction, but its numbers remain remarkable. Eiichiro Oda's manga has run in Shueisha's Weekly Shonen Jump since July 1997, and volume 57 set what was then the highest first-print run in Japanese publishing history at 3 million copies in 2010. The TV anime has aired on the Fuji TV network since 1999 and entered the Elbaph arc in April 2026, while Netflix's live-action series has streamed through season 2, with season 3 planned for 2027.
Numbered Editions and a Treasure-Box Package
Each of the 5,000 pieces gets the ONE PIECE Shinkansen logo and its own edition number engraved on the caseback. The watch ships in a special box with the project's key visual set into the interior, plus an illustrated guarantee card.
PREMICO, the collectibles brand of Tokyo-based Imperial Enterprise, is handling sales through its online shop at ¥69,800 before tax (¥76,780 with tax). One caveat from the listing: the product photos show a development sample, so the final watch may differ slightly in details like the caseback orientation.
Looking Ahead
Orders are open now, but the wait is real. Shipments start in mid-January 2027, roughly five months after the on-sale date. The watch is sold through PREMICO's Japanese online shop, and the report makes no mention of overseas availability, so international buyers will likely need a proxy shipping service to get one.
The timing does land in a busy stretch for the series. The anime's Elbaph arc is currently airing in Japan, and Netflix's live-action season 3 is scheduled for 2027, right around the time these watches reach their owners.