Rengoku's Beef Pot Bento and Doma's Cold Noodles Lead a 13-Dish Lineup
Japanese family restaurant chain Joyfull is teaming up with Demon Slayer: Kimetsu no Yaiba again for a nationwide collaboration kicking off July 14, 2026 at 3 PM JST. Anime Anime reported that the campaign builds on the 2024 collaboration, which sold over one million meals across Joyfull's roughly 700 locations. This time around, the chain is rolling out the partnership as part of its 50th anniversary celebrations.
The menu spans 13 items split across two phases. Available throughout the entire campaign are headliners like Tanjiro's Flame Dance Hamburg Steak & Giyu's Water Surface Slash Beef Yakiniku, Rengoku's "Umai Umai" Beef Pot Bento, Uzui's Flashy Spicy Chicken Nanban Set, Nezuko's Innocent Sugar Sweets Parfait, Muzan's Black Blood Thorn Black Curry Cheese-In Hamburg, and Akaza's Destructive Death Triple Plate.
Phase 1 (July 14) adds Zenitsu's Thunderclap Flash Popping Omburg, Yushiro's Tamayo-Loving Shaved Ice, and Kaigaku's Dark Obsession Chive Pork & Black Curry. Phase 2 (July 28) swaps in Mitsuri's Overflowing Love Cheese Hamburg, the Tokito Brothers' Bond Twins Hamburg, Kanao's Flower-Colored Pancakes, and Doma's Rainbow-Eyed Paradise Spicy Cold Noodles with Yakiniku Rice Bowl.
Every dish comes with a character pick whose QR code unlocks a Demon Slayer fortune-telling game.
Exclusive Merch and ufotable Originals
Each menu item ordered earns a free novelty item. Phase 1 gives out original clear files (12 designs, 330,000 total), while Phase 2 switches to acrylic keychains (20 designs, 370,000 total).
The collaboration also features several limited-quantity exclusives. An online-order-only hors d'oeuvre set with a donburi lunch box is capped at 5,000 units. A drink bar package with original goods illustrated by ufotable (Demon Slayer's animation studio) is limited to 10,000 units at participating stores. A collaboration summer bag (3,000 units, online only) and puffy stickers with ufotable original art (30,000 total) are also available.
Social media campaigns on X and Instagram offer a chance to win a set of six large acrylic stands featuring newly drawn character designs. Joyfull stores will also stock capsule toy machines with original collectibles.
Pop-Up Store in Osaka and App Tie-Ins
Beyond the restaurant locations, Joyfull is hosting a four-day pop-up store at OSAKA FOOD LAB in the Umeda district from July 17 to July 20, 2026. Select collaboration menu items will be available at the event.
During the campaign, Joyfull's official app will swap its check-in stamps to Demon Slayer original designs. Collaboration commemorative panels featuring characters drawn as Joyfull staff will be displayed at locations nationwide.
Looking Ahead
Phase 1 launches July 14 at 3 PM JST, with Phase 2 following on July 28. Joyfull operates primarily in Japan with no international locations, so this collaboration is Japan-only. For fans traveling to Japan this summer, the Osaka pop-up (July 17–20) offers a chance to try select collaboration dishes outside the regular restaurant chain.
The Demon Slayer anime itself continues to be available internationally on Crunchyroll and Netflix. The Infinity Castle theatrical film series is currently in release, with the manga by Koyoharu Gotouge published in English by Viz Media.