The Association of Japanese Animations (AJA) reports that Japan's anime industry market grew 16% year on year to a record ¥4.4491 trillion in 2025. The figures come from the AJA's 2026 anime industry report, as summarized in an article on Yahoo! News Japan. The article says it is an abridged translation of an English-language piece.
Overseas sales made up ¥2.5426 trillion and domestic sales ¥1.9065 trillion. The total includes box office revenue, streaming, TV broadcast rights, licensing, merchandise sales and event income. According to the article, overseas sales first passed domestic sales in 2020, and rising overseas demand again drove the industry's growth.
The article names the latest Demon Slayer film, 劇場版「鬼滅の刃」無限城編 第一章 猗窩座再来, as the work that symbolizes the expansion. It earned about ¥125.6 billion at the worldwide box office, including about ¥40 billion in Japan.
Sales by anime production companies rose 8.4% to a record of about ¥506 billion. The market was about ¥3.8 trillion the year before, and it has roughly tripled since the AJA began compiling statistics in 2002.
AJA chair Kazuko Ishikawa spoke about the production environment for creators. She said the most important thing is to build a healthy ecosystem so that creators, and everyone who works around them, can concentrate on making stories. She also mentioned the Japanese government's IP360 strategy, which aims to raise overseas sales of Japanese content to ¥20 trillion by 2033. Of that target, ¥6 trillion is allocated to anime.