Williams Racing's First Anime Collaboration
The centerpiece of the campaign is a one-of-a-kind concept car developed with Williams Racing, the storied British Formula 1 team, wrapped in a custom livery featuring characters from the supernatural action comedy. The car made its worldwide public debut at Anime Expo 2026, North America's largest anime convention, held July 2 to 5 at the Los Angeles Convention Center, according to a report from Japanese entertainment news outlet Oricon News.
A separate report from MBS News, the Japanese broadcaster that airs the series, calls this the first time Williams has put an anime on one of its cars. A team representative told MBS the collaboration is a very important moment for Williams and said further plans are in the works, though the report doesn't spell out what those are.
Turbo Granny, Pin Badges, and a Dub-Studio Cameo
The booth went well beyond the car. Visitors were greeted by a giant glowing balloon of Turbo Granny in a lounging pose, and the exhibit also featured an AR-powered digital stamp rally and surprise character appearances during an open-audition stage event hosted by Bang Zoom!, the Los Angeles-area studio that records English dubs for major anime.
The hottest item was a free, venue-exclusive triple-collaboration pin badge. MBS News reports that 2,000 were made, and each day's allotment disappeared in anywhere from 10 minutes to an hour. The same report notes Anime Expo drew more than 410,000 attendees last year.
Looking Ahead: 30 Conventions Before 2027
Season 3 was officially announced on December 21, 2025, during Jump Festa, with Science SARU, the studio behind the first two seasons, returning for production. The broadcast is set for 2027; a specific premiere date hasn't been announced.
The Anime Expo booth is only the first stop. MBS says it plans to bring Dandadan booths to more than 30 exhibitions and conventions worldwide before Season 3 begins airing. That scale is what earned the campaign its "kikakugai" (roughly, off the scale) billing in the Oricon News coverage.
International streaming details for Season 3 haven't been announced yet. Crunchyroll and Netflix both carried the first two seasons; Season 3's partners are still unconfirmed. In the meantime, Yukinobu Tatsu's original manga runs on Shueisha's Shonen Jump+ app and is published in English by Viz Media, with new chapters released simultaneously on Manga Plus.