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Attack on Titan Pop-Up Street Hits Asakusa on August 28

Attack on Titan Pop-Up Street Hits Asakusa on August 28
Image: Oricon News

A Shopping Street Wrapped in Kimono-Style Titan Art

The event, announced in a PR TIMES release carried by Oricon News, comes from the Japanese firm AppBank in collaboration with arma bianca, the company behind the anime merchandise brand AMNIBUS, plus AppBank's business partners PLANA and CLIMATESTAR'S. The venue is Senzoku-dori, a local shopping street in Asakusa, Taito Ward, rather than the usual department-store event space.

All of the art is newly drawn for the occasion. The main line dresses the cast in traditional Japanese clothing (the release calls it the "wafuku ver."), while a second line puts chibi versions of the characters in happi festival coats. That art shows up everywhere: on the merchandise, on the giveaway items, and on the character panels and banners decorating the street itself.

Two campaigns run along the street. Spend at least 1,000 yen in a single transaction at a participating shop and you get one of eight die-cut stickers at random, while supplies last. Separately, a stamp rally kit sells for 770 yen (roughly $5) at the pop-up shop, capped at five per transaction. Collect every stamp along the street, report back to the shop, and you receive one of eight illustration cards.

Getting Into the Pop-Up Shop Takes Planning

The dedicated shop sits in the Senshō Kaikan building at 4-36-6 Asakusa, open 11:00 a.m. to 6:00 p.m. For the opening weekend of August 28 through 30, entry runs on timed slots booked through LivePocket, a Japanese ticket reservation service. Reservations opened August 14 at 6:00 p.m. JST on a first-come basis, and each person can book one slot and make one purchase per day. Entry requires the web ticket's QR code shown on your own smartphone. Printouts aren't accepted, and there's no reentry. The stamp rally kit is the one exception: it can be bought without a reservation even during the restricted days.

The merch list is long. Highlights from the kimono line include trading glitter can badges (605 yen each, 4,840 yen per box of eight), trading illustration cards (275 yen each), BIG acrylic stands (1,980 yen), extra-large acrylic stands (3,300 yen, four designs), A3 matte posters (880 yen, five designs), desk mats (3,960 yen), and a 550-yen uchiwa fan. The chibi happi line adds its own glitter badges, acrylic stands, double wire acrylic keychains, and hard card cases. On top of that, every 2,000 yen spent in one transaction at the shop earns a random bonus postcard from a set of eight.

Looking Ahead

The event runs through September 23, 2026, with participating shops, product details, and the daily reservation links collected on the official event site. Nothing about the event has been announced for outside Japan, but the trading items may be easier to get remotely: the release lists separate box-purchase bonus designs for AMNIBUS and Animate, Japan's biggest anime retail chain, alongside the venue-exclusive versions, so the core lineup isn't strictly limited to Asakusa.

As for the series itself, Hajime Isayama's story wrapped its TV run in 2023, and the anime remains available internationally on Crunchyroll, Netflix, and Hulu for anyone the festival art sends back for a rewatch.

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