A Tsukimi Kalbi Set With Collector Bait Built In
The centerpiece of the campaign is the Jujutsu High First-Years' Collab Tsukimi Beef Kalbi Set Meal, named for Yuji Itadori, Megumi Fushiguro, and Nobara Kugisaki, the first-year class at Tokyo Jujutsu High. According to the PR TIMES release from operator Reins International, the meal is beef kalbi (short rib) grilled on a hot iron plate and coated in a rich sauce mixed with egg yolk, the "tsukimi" (moon-viewing) style that Japanese chains roll out every autumn. Rice and soup are included, the plate carries an original food pick in a newly drawn collab design, and the whole set is priced at ¥1,180 (¥1,298 with tax).
The part that will actually drive repeat visits is the clear card. Every order includes one card at random from eight designs, each roughly 59mm by 86mm, showing newly drawn illustrations of Jujutsu Kaisen characters wearing Gyu-Kaku staff uniforms. The usual collab-menu caveats apply: dine-in only, no choosing your card, and both the menu and the goods end the moment supplies run out.
Gyu-Kaku's Food-Court Arm, and a Two-Front Anniversary Push
Gyukaku Yakiniku Shokudo is the food-court spinoff of yakiniku giant Gyu-Kaku, both run by Reins International under Japan's Colowide restaurant group. The chain specializes in iron-plate yakiniku set meals and grilled-meat rice bowls at food-court prices, and the collab meal will be sold at its locations nationwide in Japan.
International fans may recognize the parent brand. Gyu-Kaku opened its first US restaurant in 2001 and now operates more than 57 locations across the US and Canada, though this campaign is limited to the Japanese food-court chain.
This is also the second Jujutsu Kaisen menu from the Gyu-Kaku family this month. An earlier August 4 release announced a 5th-anniversary collab at the main Gyu-Kaku chain, headlined by a jelly drink themed on Satoru Gojo's Hollow Purple and bundled with its own newly drawn clear cards and can badges. The anniversary campaign is running across both brands at once.
Where Jujutsu Kaisen Stands in 2026
The press release's franchise rundown is a reminder of how much the property has going on. Gege Akutami's original manga ran in Shueisha's Weekly Shonen Jump from March 2018 until its conclusion in September 2024, and the series has passed 150 million copies in worldwide circulation, digital editions included. A near-future spinoff, Jujutsu Kaisen Modulo, written by Akutami with art by Yuji Iwasaki, ran as a short serialization in Jump starting September 2025 and is collected in three volumes.
On the anime side, Season 3, "The Culling Game Part 1," has been airing on the MBS/TBS network since January 2026, adapting the deadly game orchestrated by Kenjaku. It follows a 2025 theatrical program that included a Hidden Inventory compilation film, revival screenings of Jujutsu Kaisen 0 (a ¥26.5 billion worldwide hit, roughly $196 million), and a November special-edit release that bridged the Shibuya Incident into the Culling Game's first two episodes. Season 4, "The Culling Game Part 2," is confirmed to be in production.
Looking Ahead
The collab meal goes on sale August 26 and runs through September 30, 2026, or until stock runs out, whichever comes first. The release covers only Gyukaku Yakiniku Shokudo locations in Japan; nothing has been announced for Gyu-Kaku's overseas restaurants.
Fans outside Japan still have plenty of franchise to chew on in the meantime. The Culling Game Part 1 streams internationally on Crunchyroll as it airs, a teaser PV for Part 2 is already up on the official TOHO animation YouTube channel, and the manga is available in English through Viz Media and Shueisha's Manga Plus service. No premiere date for Season 4 has been announced yet.