Suntory Beverage & Food will release Jujutsu Kaisen collaboration cans of its ZONe ENERGY energy drink across Japan on December 1, 2026, according to a press release carried by Famitsu on November 11. The lineup includes a new drink, ZONe ENERGY MAXIMUM CURSE, plus character labels on five existing ZONe products.
The designs feature characters from the anime's third season, Jujutsu Kaisen Season 3: The Culling Game Part 1 (Anime News Network). Each character is drawn in a "zone" state.
MAXIMUM CURSE is a 500ml can with a suggested retail price of ¥250 before tax. The release says it is themed on cursed energy. The front shows the brand's switch mark wrapped in talismans, and the back shows Yuji Itadori and Megumi Fushiguro cloaked in cursed energy. The drink itself is a dark-colored, grape-flavored soda with strong carbonation.
The other five cans are 400ml bottle cans priced at ¥243 before tax. Their labels feature Yuta Okkotsu, Maki Zenin, Choso, Hiromi Higuruma and Kinji Hakari, in designs that combine Japanese motifs and vivid colors inspired by the anime's opening sequence. The labels appear on HYPER ZONe ENERGY, HYPER ZONe ENERGY ZERO, HYPER ZONe ENERGY BLACK PUNCH, HYPER ZONe ENERGY WHITE SODa and ZONe POWER MORNING ENERGY. Suntory notes that the release date for these cans may vary with shipping and that some stores will not carry the products.
Two prize campaigns also begin December 1. In the first, which opens at 10:00 Japan time (JST), buyers join a ZONe membership program through LINE, scan a code on the side of an eligible can to collect points, and spend those points on instant-win lottery entries. Four points enter the draw for one of two skateboard deck designs (40 winners in total). Two points enter the draw for one of five long-sleeve T-shirt designs (100 winners in total). Entries close January 29, 2027, at 23:59 JST, and each account can win each prize once, up to seven times.
The second campaign runs through January 15, 2027. Shoppers scan codes on in-store ZONe displays at supermarkets, drugstores, home centers and mass retailers for an instant lottery, limited to one entry per account per day. Three winners will receive a cushion modeled on Kogane, the series' mascot character.