Coca-Cola System's green tea brand Ayataka began a prize campaign with the TV anime Frieren: Beyond Journey's End on October 12, 2026, according to Anime Anime. The top prizes are an original humidifier with a room light function and a set of four QUO Card prepaid gift cards that comes in a grimoire case.
Entries run through December 13, and the official campaign page gives the deadline as 11:59 p.m. Japan time that day. Shoppers collect entry points by entering the code printed under the cap of an eligible product in the Coke ON app, or by buying an eligible product from a vending machine with the app connected to it. Entering a cap code also awards a limited-design "Ayataka x Frieren" Coke ON stamp.
The prize tiers are:
- 4 points: "Ayataka x Frieren" QUO Card set of four ¥1,000 cards with a grimoire case, 500 winners
- 4 points: "Ayataka x Frieren" original humidifier with a room light function, 500 winners
- 1 point: Frieren original design Coke ON drink ticket, 99,000 winners
- W Chance: 10 Coke ON points, worth ¥10, 1.1 million winners
Eligible products are Ayataka in 525ml, 650ml and 1.25L PET bottles, Ayataka Koi Ryokucha in 525ml and 650ml, Ayataka Mineral Ryokucha in 525ml and 650ml, Ayataka Koi Hojicha in 650ml, Ayataka Bancha in 650ml, and Ayataka Cafe Koi Matcha Latte in 440ml.
A separate vending machine offer runs from November 16 to December 13, 2026. Buying three hot Ayataka or Ayataka Cafe products from a Coke ON compatible machine guarantees one Frieren original design Coke ON stamp, limited to one per person.
Anime Anime reports that the tie-up draws on the overlap between Ayataka's brand message and Frieren's regard for time with her companions and for the unremarkable moments along the way.