JR Tokai Retailing Plus (JR東海リテイリング・プラス) will run a Demon Slayer: Kimetsu no Yaiba collaboration campaign at station shops between Tokyo and Shin-Osaka from December 1, 2026, to January 11, 2027. The Nagoya-based retailer announced the campaign in a press release carried by Okinawa Times, whose headline calls it the first collaboration between the anime and the company.
The campaign is titled "Tokaido, Mugen no Tokimeki Tabi" (roughly, "Tokaido: An Endless Thrilling Journey"). Its 29 items will be sold at PLUSTA, Bellmart, PRECIOUS DELI and Kiosk shops, though some stores will not carry every product. The products feature Tanjiro Kamado, Giyu Tomioka, Shinobu Kocho, Muichiro Tokito and Mitsuri Kanroji in original outfits newly drawn by ufotable for the campaign. The goods' designs show the characters traveling the Tokaido.
There are two collaboration ekiben, each priced at ¥1,780, with a limit of three per transaction. The first goes on sale December 1. It contains dishes from along the Tokaido route, including gyumeshi topped with brand-name beef from the Tokaido or Kansai regions and Fukagawa-meshi, plus a seasoned egg inspired by Tanjiro. It comes with one random plastic clear card out of five designs. The second goes on sale December 22 and has dishes themed to each of the five characters. Buyers finish Tanjiro's plum and shirasu rice themselves by adding nori shaped like his earrings, and Mitsuri's portion includes sakura mochi. It comes with one random metallic postcard out of five designs.
Goods include acrylic stands (five designs, ¥1,430 each), trading acrylic keychains (six designs, ¥770 each or ¥4,620 per box) and trading can badges (10 designs, including special hologram versions, ¥440 each or ¥4,400 per box). There are also a six-sheet sticker set (¥880), a metallic clear file (¥660) and a face towel (¥1,980). Purchase limits apply. Shops will also sell character-themed onigiri, sandwiches and desserts. Examples include Tanjiro's charcoal-grilled beef kalbi (¥250), a salted butter financier inspired by Giyu's Water Breathing technique Uchishio, and Mitsuri's sakura matcha baumkuchen (¥235).
Ten of the goods will also be sold through PLUSTA ONLINE STORE, on both the company's own site and JR Tokai MARKET. Online sales run from 10:00 a.m. JST on December 8 until January 11 or until stock runs out. Online, the keychains and badges are sold by the box only.
There are two prize drawings for original goods. Shoppers who register in advance and show the TOKAI STATION POINT app at checkout can enter by spending at least ¥800 including tax on a purchase with at least one eligible item, then uploading the receipt in the app. There will be 300 winners in total. Separately, an X giveaway asks entrants to follow @jrplus_train and repost the eligible post. Both drawings accept entries until 11:59 p.m. JST on January 11. According to the release, shops inside JR ticket gates require a train or platform ticket.