Sony Group is investing time and money in anime as its next growth pillar, according to a Bloomberg feature published November 10, 2026. The feature's headline says Sony aims to create a global IP on the scale of Demon Slayer: Kimetsu no Yaiba and is considering mergers and acquisitions.
Written by Sohee Kim, the feature says Sony is at a strategic turning point and describes anime as a business that could drive the company's growth for decades. According to the report, Sony wants to become a company that holds a wide range of characters and intellectual property, regardless of genre or format.
Bloomberg notes that Sony helped turn Demon Slayer into a worldwide hit and is now aiming to create the next generation's major anime title. The company is building systems to develop IP in-house while also focusing on acquiring promising IP from outside.