DHC's First Random-Design Product Is a Demon Slayer Blind Box
The most interesting detail sits near the bottom of the Anime Anime writeup. Alongside the three fixed designs, DHC is running a blind-box format, the first time the company has done this with any of its products. Some tubes carry a special design with additional characters printed on them, and you do not know which version you have until you open the package.
DHC is a Japanese cosmetics and health-supplement maker whose medicated lip balm is a fixture on the country's drugstore shelves, and this is the brand's first tie-in with the Demon Slayer anime. The formula is the standard one: 1.5g per tube, glycyrrhetinic acid stearyl ester as the active ingredient, with olive virgin oil, aloe extract and vitamin B5 for moisture. The campaign plays on Total Concentration breathing, the technique fans know from the series, and DHC's pitch is that they will want to bring that same focus to their daily lip care.
Three Designs: Chibi, Hashira, and a Tanjiro-Giyu Pair
The lineup splits by mood. "Cute" covers the tube in colorful chibi versions of Tanjiro Kamado and the rest of the cast. "Black" is the stylish option: the Demon Slayer Corps' Hashira, the organization's top-ranked swordsmen, drawn with hard stares. "Natural" puts a large Tanjiro-and-Giyu-Tomioka pairing front and center, a design meant for everyday use. The artwork covers the outer packaging as well as the tube itself.
The three-pack sold through DHC's own channels comes with a bonus sticker: an original holographic-finish design showing Tanjiro and his companions ringed by olive illustrations, DHC's house motif rather than anything from the series.
The source material is Koyoharu Gotouge's manga, serialized in Shueisha's Weekly Shonen Jump, which ran to 23 collected volumes and has passed 150 million copies in circulation. Tanjiro joins the Demon Slayer Corps after a demon slaughters his family and turns his younger sister Nezuko into a demon herself. His fight to make her human again drives the entire story.
ufotable has handled the animation since Tanjiro Kamado, Unwavering Resolve Arc premiered in April 2019. The Hashira Training Arc aired from May 2024, and the story continues in the Infinity Castle theatrical trilogy, whose first film, Akaza Returns, opened in Japan on July 18, 2025. A full rerun of the TV series started in Japan on April 5, 2026.
Where and When to Buy
The three-pack goes on sale September 29, 2026 through DHC's mail-order shop and its directly run stores, limited to locations set up for duty-free sales, at 2,310 yen (roughly $15) including tax. Single tubes start shipping to drugstores, general-merchandise supermarkets and variety stores across Japan on October 5, 2026, rolling out store by store, at an open price with a suggested shelf price of 770 yen (roughly $5).
Neither the Anime Anime report nor DHC's own press release says anything about overseas sales, so international collectors are looking at proxy shopping services or a trip to Japan. The duty-free clause on the directly run stores at least means visiting fans can pick up the three-pack in person.
On the viewing side, Infinity Castle Part 1: Akaza Returns reached Crunchyroll worldwide on July 28, 2026 with Japanese audio and an English dub, and Netflix carries it across most of Asia. Gotouge's manga is available in English from Viz Media, all 23 volumes.
(C) Koyoharu Gotouge / Shueisha, Aniplex, ufotable