Coca-Cola Japan announced a collaboration campaign between its Ayataka green tea brand and the TV anime Frieren: Beyond Journey's End, with entries open from October 12 to December 13, 2026, according to a PR TIMES release from the company.
There are two ways to collect entry points. Buyers can enter the code printed under the cap of an eligible product in Coke ON, Coca-Cola's official app, which at the same time unlocks a limited-design Ayataka × Frieren stamp in the app. Points also accumulate when an eligible product is bought from a vending machine with the app connected. Each time entry points add up, participants receive one of four original wallpaper designs.
Points are then spent on drawings, and the release puts the goods prizes at 100,000 winners in total. A four-point entry goes toward two prizes with 500 winners each: a set of four ¥1,000 QUO Card gift cards in a grimoire case, and an original humidifier with a room light function. A one-point entry goes toward a Frieren-design Coke ON drink ticket, with 99,000 winners. Entrants who do not win are placed in a "W Chance" drawing for 10 Coke ON points, worth ¥10, with 1.1 million winners.
Eligible products are Ayataka in 525 ml, 650 ml and 1.25 L PET bottles; Ayataka Koi Ryokucha in 525 ml and 650 ml; Ayataka Mineral Ryokucha in 525 ml and 650 ml; Ayataka Koi Hojicha and Ayataka Bancha in 650 ml; and Ayataka Cafe Koi Matcha Latte in 440 ml.
A separate vending machine promotion runs from November 16 to December 13, 2026. Buying three hot Ayataka or Ayataka Cafe products through the Coke ON app at a supported machine earns a Frieren-design Coke ON stamp, limited to one per person.
The release links the two brands through Ayataka's message about taking a sip and a breath at your own rhythm, saying that Frieren's regard for time with her companions and for ordinary moments overlaps with it. It also notes that a third anime season is scheduled for October 2027 on the Nippon TV network, and that the first two seasons are streaming.